There is a belief that what works to motivate patient adherence, in one country or continent, cannot be transferred to another.  Yes, there are market and legislative differences that need to be considered.  However, international research points to “common factors” in strategies and tactics that improve and revenues, regardless of origin.  Corporate planning and program development can benefit from knowing this evidence.

Thus, in this presentation, you will learn:
• What industry and academic studies tell us about what works
• Four principles that drive effective brand compliance and persistence programs
• Reasons to integrate brand and adherence marketing strategy
• One commonality in tactics that improve patient compliance and persistence